Churn Risk Predictor

Analyze customer retention risks and drivers

4 Active Segments

Avg Risk Score

65.5

+2.4% vs last month

Total Revenue at Risk

£1.52M

-5% mitigation impact

At-Risk Customers

29.2K

Across 12 active segments

iPhone 13 Contract Expiry (Dec)

Active
12,500•£850k at risk
85%
Risk Score

Broadband Only - North Region

Mitigated
8,200•£320k at risk
45%
Risk Score

Sim-Only High Data Users

Active
5,400•£150k at risk
72%
Risk Score

Sports Package - Inactive Users

Analyzing
3,100•£210k at risk
60%
Risk Score
Global Churn Drivers
PriceSensitivityCompetitorOfferServiceQualityContractExpiryLow Usage
Insight: Contract Expiry and Price Sensitivity remain the dominant drivers across all segments, correlating with recent price index changes.